The Resumator, Not-Sexy But Buzzworthy

I decided to go way back to one of the first callers of Ask Jason (TWiST #5), I contacted Don Charlton, Founder of The Resumator. Don called in to ask, how do I create buzz for a non-sexy product (recap)? It looks like Don is doing a great job and starting to create that buzz around the not so sexy product of online recruiting.

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