AutoRef, a car-buying referee, is streamlining the car deal, helping buyers to sidestep the frustration that goes along with negotiating the sale of a new or used car.
The idea was hatched in LA by Mike Pena after he suffered through a sale with his brother. Together with CMU student Todd Medema Autoref was born. The company, which got a boost from CMU’s Project Olympus and Greenlighting Startups, is currently in Alpha Lab where a team of seven is poised to expand the service nationwide through more than 5,200 participating car dealerships.
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