Shopping for a new or used car? Autoref seals the deal online, no-haggling required

AutoRef, a car-buying referee, is streamlining the car deal, helping buyers to sidestep the frustration that goes along with negotiating the sale of a new or used car.

The idea was hatched in LA by Mike Pena after he suffered through a sale with his brother. Together with CMU student Todd Medema Autoref was born. The company, which got a boost from CMU’s Project Olympus and Greenlighting Startups, is currently in Alpha Lab where a team of seven is poised to expand the service nationwide through more than 5,200 participating car dealerships.

Read more in Pop City