Shoefitr: Perfect Fit for Online Shoe Shopping?

Buying shoes over the web is rather like running your first marathon: painful.

The problem with buying shoes (or any kind of clothing) online is that you can’t be certain that they will fit.

The result is a lot of trial-and-error, and millions of dollars spent every year shipping returned goods (and their replacements) between buyer and seller. There has to be a better way, and there is. It’s called Shoefitr.

Read more in TIME Techland