Buying shoes over the web is rather like running your first marathon: painful.
The problem with buying shoes (or any kind of clothing) online is that you can’t be certain that they will fit.
The result is a lot of trial-and-error, and millions of dollars spent every year shipping returned goods (and their replacements) between buyer and seller. There has to be a better way, and there is. It’s called Shoefitr.
Read more in TIME Techland