Last year, the guys at Shoefitr noted a surge in use of their online shoe fitting application on the Monday following Thanksgiving, otherwise known as Cyber Monday for its burst of Internet shopping.

They’re not retailers, but the Oakland start-up’s team wants to ease the pain of shoe shopping with an application designed to help compare the fit of styles across various brands. And apparently shoppers who discovered the Shoefitr tool on retailers’ websites were quick to see the possibilities.

Read more in the Pittsburgh Post-Gazette