Optimization and personalization for e-commerce website experiences aren’t just a luxury; they’re a necessity for businesses to remain ahead of their competition. Yet both are difficult processes. Optimization often starts with hours of data research “analysis paralysis” and includes cross-referencing between numerous fragmented data sources. Personalization traditionally involves a large manual effort and is delayed until the site has reached high optimization maturity. Both processes end in tedious reporting and an uphill battle with stakeholders over the meaningfulness of user learnings and site improvements.
Sitewiz is an end-to-end digital optimization solution offering AI-driven actionable suggestions and personalizations to boost conversion rates and average order values. Their data copilot unify a business’s digital touchpoints, deeply understand user behavior, surface its insights, and generate comprehensive reports with actionable suggestions. Their personalization agent prevents cart abandonment by intervening at the right time with special offers for the right visitors. They remove the "analysis paralysis," find the needle in the haystack insights, and deliver 1:1 personalization enabling teams to improve digital experiences and grow revenue.
Sitewiz is led by CEO Ram Potham, who brings 4+ years of experience building full-stack websites and AI solutions. He was previously an AWS IQ consultant and is an Innovation Scholar at CMU. Rohit Malhotra, CTO, is a 2nd time founder and NLP Researcher at Neulab. He has presented at top web agent conferences at CMU and has had AI internships at Meta, MIDL Tech, Step Function, and Alphonso. Drake Som, CPO, is a 3x certified conversion rate optimizer, who was named one of the top 10 persuasive orators nationally before becoming a coach at California's #1 ranked speech high school.
The next-gen of conversion rate optimization and digital experimentation tools is on the horizon, and they’re building it at Sitewiz. The first form of this is AI that reviews a website, plugs into its analytics, and gives actionable, data-driven optimization suggestions and personalizations. Sitewiz removes data fragmentation and analysis paralysis, permitting companies to go straight to testing or implementation in a way the stakeholders and developers can get behind.
Excited to see how the future of experimentation and personalization continues evolving? Here's an early look!
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