Pittsburgh company Shoefitr applies database that uses 3-D for shoe sizing

If the shoe fits, it might just be the handiwork of some entrepreneurs in Oakland.

Shoefitr Inc. provides consumers who buy footwear online with the means to determine better how well their purchases will fit. For retailers, it can mean significantly lower return rates.

Founded in 2010, Shoefitr accomplishes the “virtual fitting” in two basic steps. It scans 3-D images of men’s and women’s footwear, and maintains a database of that information. It supplies online retailers with software apps that help customers pick the best fit based on similar shoes customers have worn.

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