New startup aims to find perfect shoe size

Who has bought shoes online that turned out to be the wrong fit? About one in every three customers, according to field surveys. Returns of the ill-fitting shoes create customer frustration, spew additional carbon dioxide (approximately 8,500 tons) into the atmosphere, and cost retailers more than $600 million in 2008 alone.

Enter Shoefitr, an online shoe-fitting startup created by three Carnegie Mellon alumni: Nick End, CIT’06; Breck Fresen, SCS’09; and Matt Wilkinson, CIT’06.

Read more in The Tartan