Matt Wilkinson: Shoefitr

Have you ever visited Or any clothing buying site? I love to shop online, but I shop for books, or electronics, or household items. Why? Because a book is a book is a book is a book. If I order Penguin’s “Jane Eyre,” I know exactly what I will get. But clothes or shoes? There are two barriers for me to shopping for clothes online. One is the fit. Years of experience in department stores has taught me that what looks great on the mannequin or on the hanger might look hideous on me. With shoes, it’s all about the fit.

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