FutureDerm is banking on intelligent women to take a more scientific approach to their cosmetic purchases.

Founded by Pitt graduate Nicki Zevola, the startup is two-fold: an online beauty product database that offers recommendations on a wide range of products, everything from boar-bristle hairbrushes to the latest in wrinkle creams. Zevola is also creating her own line of cosmetics that will be sold both online and to spas and salons across the country.

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