It all started with a cold email. Subject line: “Want to disrupt the insurance industry?”

That’s the message Adam Lyons sent to Mark Cuban about his new startup The Zebra, a little more than a year ago. Today, having closed a $3 million extended seed round from Cuban, among others, the company is officially launching to the public.

The Zebra is a like Kayak for auto insurance, comparing rates from hundreds of carriers across the country. Lyons (and yes, he does get a lot of jokes about lions and zebras) first conceived of the idea while working in the insurance industry in London, where the vast majority of auto insurance is bought through comparison engines.

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