When it comes to the science of beauty, Nicki Zevola knows her stuff.

The CEO of FutureDerm, Pittsburgh’s own Estee Lauder, prides herself in educating women on the chemistry of cosmetics through her line of beauty products and an accompanying blog.

With two products already on the market, the startup has rolled out several new ones, including a customized face moisturizer designed to meet the personal needs of each user. FutureDerm Specialist is a patent-pending blend, bringing together elements of modern skin care chemistry, digital technology and the old-school apothecary, says Zevola.

Read more in POP City.