Hooman Radfar says entrepreneurs need three things to succeed: persistence, persistence, persistence. “The world of entrepreneurship is a world of no’s. No, I don’t want to invest. No, I don’t want to buy your product. No, you can’t do it,” says the founder of Clearspring. “The most successful entrepreneurs I have met face the word ‘no’ with courage. Instead of stopping, they try to learn from the experience and improve their pitch, product, or – frankly – approach to business.” He says it’s that persistence in the face of adversity, that willingness to continue to stretch and learn, that separates the good from the great.

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