PITTSBURGH, Oct. 28, 2011 /PRNewswire-USNewswire/ — Shoefitr, an early-stage technology company that helps online shoe shoppers find the right fit, has received $1.2 million in funding from Maryland-based Vital Financial LLC and Pittsburgh investor network BlueTree Allied Angels. Innovation Works, a seed-stage investor in Pittsburgh-area startups, also participated in the round.
Shoefitr has been growing steadily since spinning out of Carnegie Mellon University and ‘graduating’ from AlphaLab, one of the country’s top accelerator programs which is run by Innovation Works.

“This investment will allow us to accelerate our momentum,” said Shoefitr CEO Matt Wilkinson. “We currently have a number of great customers and partnerships with shoe manufacturers such as New Balance, Saucony, Brooks and other top brands. In fact, we’re on-site right now implementing several new customers. This round of funding will help us get the message out about our offering to more potential customers and partners. We are just scratching the surface with what kind of virtual fitting implementations we can offer consumers and this funding will help us achieve our full capability.”

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